One can never be sure where our actions today will lead, especially 40 years down the track. For example, in 1972, Malcolm Lock, innovator and surfing identity had a problem. With the rising popularity of wetsuits, his company had to dump large volumes of scrap wetsuit material off-cuts and all this was costing him money.
Keep your beer colder for longer with a stubby cooler
At the time, Malcolm was an enthusiastic surfer, and enjoyed the odd drink or two with mates. And whilst enjoying that drink, he’d experienced how his hands became too cold, and his beer too hot, way too fast. Knowing the insulating benefits of neoprene, he he wanted to “nut out” the problem
Under pressure to solve his problem, Malcolm invented the stubby holder.
No more neoprene to throw away, no more frosty cold hands and even best of all, longer lasting cold beer.
You won’t be astonished that, it’s Australia, where the stubby cooler was invented; they just dream for a cold beer. Very soon, the stubby cooler became a hugely popular drinking accessory. It was very fashionable to have the best stubby holder – stubbies came to be, an expression of Australian culture.
Nowadays they’re on the table at weddings…
From this idea, the simplicity and practicality of the stubby cooler’s manufacturing and utility of use has seen it rise from obscurity to fame as a must have, drinking accessory. As one might expect, this Australian cultural icon is much loved and has many names: amongst them, can coolers, stubby coolers, coozie, beer holders and many other local variations.
There’s always a few beers consumed at a wedding so, the wedding stubby cooler has arrived as rigueur de jour. There’s a wide range of wedding stubby holder designs and if you need, you can have special ones done made just for your wedding day.
There’s no doubt that way back in 1972 Malcolm had no idea his stubby holder would come to grace the wedding receptions of Australia.
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