We saw in other articles that there are several techniques to generate clients online. The three most popular techniques are:
- Universal listing in the search engines like Google
- Pay-per-click (PPC) advertising
- Paid adverts in online internet sites and directories and blogs
The method you go for will depend on a considerable number of factors and each method might be applicable for different wedding photographers at different times in their business cycle. In this post we will look at the last of these techniques.
Paid Directories, Blogs & Other Websites
The final strategy involves taking out adverts with existing websites who are receiving traffic from your target audience such as bride sites, photographer directories and other wedding providers who may be better established but are not directly competitive such as dress designers or florists, wedding planners and makup artists along with directories focused at photographers or marriage suppliers.
Research each site scrupulously and collect plenty of information about cost of the advert, size, position on the page and traffic to that page (not just the site). Make a spreadsheet showing the cost of advertising with each provider so that you can compare the worth that each one provides. Also make sure you do you keyword analysis for their niche. It could be that a bridal gown supplier is highly placed and receiving thousands of bride visits everyday either thru common traffic or via addwords campaigns. E-mail the site controller and ask for traffic information so that you can see the relevance of the site to your business.
Do not forget to check the geographical location of their target audience. A marriage planner site in NY is not going to be much help to a wedding photographer in Surrey, even if they get thousands of visitors every month.
Finally, don’t put all your eggs in one basket. Place advertisements with a number of different providers and track the end results that come back from each. Change the ads based mostly on the results that you get back and move advertisements away from sites that aren’t giving you good results. Also don’t place advertisements with just one sort of provider. Try putting some with a web photographers index, another with a general wedding site and others with marriage bloggers.
Conclusion: A fantastic way to get your name in front of potential brides. Can be pricey for an outstanding advert.
Pixcellence wedding photography are based in London and supply wedding photography courses for photographers across the UK.
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